McDONALDS SHOW THE WAY

No, this is not about hamburgers or at least, not directly.

What it is about is just how the rules of business are changing and what a paradigm shift must be made by many if they are to make headway in this technological age.

I am sitting here in the coffee room at Rydges Hotel in Camperdown, an inner city Sydney suburb, belting these words out and emailing them to my site via wireless technology before I conduct tonight’s Ray White real estate auctions at the Hotel.

On looking at the Telstra wireless web site, w hen I looked at locations or “hot spots” where it was available, probably 60% of them are McDonalds restaurants.

Wonder why?

That’s not hard to pick is it? Business people and students are but two groups who would find the combination of a fast meal and the ability to communicate a great idea.

Which is why McDonald’s are leaders in their industry!

How are you and your enterprise handling the ever changing technological environment, both physically and conceptually?

Tony Fountain
Professional Speaker and Auctioneer
Sydney Australia
tony@rainbowchaser.com.au